Fra.Mar and Atalanta renew long-standing partnership
The two brands have been working together for more than two decades
Atalanta and Fra.Mar have renewed their partnership agreement, further strengthening a long-standing collaboration that has spanned more than twenty years. Under the renewed agreement, Fra.Mar will continue to support the Club as a Gold Sponsor.
STATEMENTS
"Supporting Atalanta, a symbol of excellence and pride for the Bergamo area both in Italy and around the world, is a true honour for Fra.Mar. We hold the Percassi family, Antonio and Luca in the highest regard,"said Francesco Maffeis, President of Fra.Mar."For more than twenty years, we have proudly stood alongside an Atalanta that has continually shown an extraordinary ability to grow, overcome challenges and never lose sight of its ambitions. Guided by outstanding leadership, the Club has achieved remarkable milestones through vision, determination and consistency. These are values we deeply identify with. Although we operate in different industries, we share the same commitment to excellence, the same focus on people's wellbeing, the same belief in placing people at the heart of everything we do and the same dedication to developing young talent. With passion and hearts that have always been Nerazzurri, we are proud to continue this journey alongside La Dea. As the new season gets underway, I would like to extend, together with my family and Fra.Mar, my warmest wishes to everyone at the club, the coaching staff, the players, the fans and the entire Bergamo community. May the journey ahead be filled with success, memorable moments and pride in our colours. Wishing everyone a fantastic season!"
“Renewing our partnership with Fra.Mar is much more than a continuation of a successful collaboration: it reflects the mutual esteem and strong relationship we have built over the years. Their support is a great source of pride for us and is further proof of the deep bond that unites our Club, Fra.Mar and the Bergamo community,” said Luca Percassi, CEO of Atalanta BC. “We share important values with Fra.Mar: putting people first, taking responsibility for our community, nurturing young talent and investing in the future with a long-term vision and consistency. These principles are at the heart of the way we approach Atalanta and are particularly meaningful in our relationships with businesses and organisations that are deeply rooted in our local community. Together, we have experienced years of remarkable growth and significant achievements, always with the awareness that what we represent goes far beyond football and is deeply connected to Bergamo and its people. We are therefore delighted to continue this journey alongside Fra.Mar, and look forward to sharing many more memorable moments and achieving new milestones together.”
ABOUT FRA.MAR
Fra.Mar has been a trusted name in the cleaning industry for over 50 years, continuously evolving to ensure the highest standards of quality, environmental awareness, occupational health and safety, and gender equality, all supported by certified management systems.
Founded in 1970 through the vision and dedication of Francesco Maffeis, Fra.Mar was established in the heart of Lombardy, one of Italy’s most productive industrial regions.
Through commitment and expertise, the company has grown into a national leader in the cleaning industry, making care, attention to detail, and reliability the cornerstones of its business.
With a strong focus on customers, people, and enviroment, Fra.Mar works every day to improve the quality of services. Fra.Mar’s ongoing investment in training, innovation, and research has made it one of Italy’s leading cleaning service providers. Its expertise spans a wide range of sectors, from largescale retail and airport facilities to environmental sanitization, as well as industrial and commercial cleaning.