Atalanta & Volvo Car Italy: celebrating a decade together
A partnership rooted in common values and ethical mindest
Atalanta and Volvo Car Italy are pleased to announce the 10th anniversary of their partnership, a strategic sodalice bringing together two industry leaders united by a deep alignment of core values, ethical vision and a shared commitment to sustainability.
With innovation and respect for tradition as founding pillars and guiding pillars for both brands, they look to the future with a forward-thinking outlook, all without losing sight of their roots.
As part of the agreement, Volvo Car Italy will supply Atalanta with a fleet of XC60 T6 and XC90 T8 Plug-in Hybrid vehicles, aligning with both Volvo Cars' commitment to fully electric or electrified mobility and the Club's endorsement for safe and sustainable transportation. The partnership also includes enhanced brand visibility through dedicated marketing assets.
STATEMENTS
"We pride ourselves on our partnership with Atalanta, a relationship holding special significance for Volvo Car Italy," said Head of Marketing Operations at Volvo Car Italy Massimo Rondoni. "This collaboration stems from a shared ambition to promote a virtuous synergy between sport and responsible mobility, where respect for people, the environment and the local community is at the heart of everything. This is not a mere commercial venture; it's true teamwork: together with Atalanta, we share a future-focused vision rooted in social responsibility, respect, and sustainable progress. We’re proud to continue this journey together. Over the years, the relationship between Volvo Car Italy and the Bergamo region has grown stronger through countless initiatives and projects. From this perspective too, Atalanta stands as an ideal partner, being a Club capable like no other of representing its community, investing in young talent and embodying values such as passion, resilience and inclusiveness. All of which are core to Volvo’s identity as well. This is a partnership founded on genuine alignment, and that’s what makes it so strong and long-lasting.”
"The collaboration between Atalanta and Volvo Cars goes far beyond commercial visibility: it is a relationship grounded in shared values," said Atalanta BC CEO Luca Percassi. "In a rapidly changing world, we are united by our commitment to environmental sustainability, the development of young talent, and a strong work ethic. Volvo Cars has long stood for responsible innovation and sustainable mobility. Atalanta, with its footballing model centred on nurturing young talent and valuing people, reflects Volvo’s vision perfectly. Together, we look to the future with passion, determination, and a sense of responsibility. Because real change is built every day, both on and off the pitch," concluded CEO Luca Percassi.
ABOUT VOLVO CARS
Founded in 1927, Volvo Cars is a leading global automotive brand with a presence in over 100 markets worldwide. The company is publicly traded on the Nasdaq Stockholm stock exchange under the ticker symbol “VOLCAR B.”
In 2024, Volvo Cars achieved a record operating profit of SEK 27 billion while revenues reached an all-time high of 400.2 billion Swedish kronor. Global vehicle sales hit a record 763,389 units.
As of December 2024, Volvo Cars employed approximately 42,600 full-time employees. Located in Göteborg, Sweden, the company's headquarters serve as the central hub for product development, marketing, and corporate operations. Volvo Cars’ manufacturing plants are located in Gothenburg, Ghent (Belgium), South Carolina (USA), and Chengdu, Daqing, and Taizhou (China). The automaker also has R&D and design centres in Gothenburg and Shanghai (China).
Guided by the purpose "For Life", Volvo Cars is committed to empowering individuals with the freedom to move autonomously, sustainably and safely. This mission underpins Volvo Cars' ambition to become a fully electric vehicle manufacturer and its ongoing commitment to reduce its carbon footprint, with the goal of achieving net-zero greenhouse gas emissions by 2040.
Cover photo: Massimo Rondoni (Head of Marketing Operations, Volvo Car Italy) and Atalanta head coach Ivan Jurić.
Top photo (left to right): Sead Kolašinac, Umberto Marino (Atalanta General Director for Institutional Affairs), Massimo Rondoni, and Isak Hien.