Atalanta and KASK announce new sponsorship agreement
The company will serve as the Club’s Official Sponsor until 2027
Atalanta BC and KASK are delighted to announce a new sponsorship agreement covering both the current season and the 2026/27 season.
The Bergamo-based company, renowned for designing and producing high-performance helmets for sports and industrial safety, will hold the title of Official Sponsor.
The partnership with KASK also brings a local excellence into the hospitality areas of the New Balance Arena: Il Castello di Grumello will supply the Club’s still red and white wines served in these areas.
A historic medieval estate surrounded by vineyards, Il Castello di Grumello is today an agricultural enterprise that blends winemaking tradition with landscape preservation, while embracing a forward-looking approach to innovation.
STATEMENTS
“This partnership with Atalanta represents a natural step in our growth journey,” said Angelo Gotti, CEO of KASK and owner of Il Castello di Grumello. “We share a DNA rooted in determination, attention to detail, and an unwavering pursuit of performance. KASK was created to protect and enhance people in their daily challenges, and bringing our brand into the home of a team that embodies these same values is a source of great pride. We view this collaboration as an accelerator for vision, territory, and community.”
“The partnership with KASK further reinforces our commitment to aligning the Club with outstanding companies that share our values of innovation, quality, and community focus,” said Luca Percassi, CEO of Atalanta BC. “KASK is an internationally recognized brand, and we are proud to work with a company that unites performance, design, and sustainability.”