Atalanta and New Balance present the 2026/27 Third Kit
A kit rooted in Club identity
Atalanta BC and New Balance are pleased to present the club's new 2026/27 Third Kit, a refined expression of Atalanta's identity.
Designed with premium detailing and modern craftsmanship, the kit features a warm toasted sesame base with black and taffy blue accents and finished with the club's iconic 1964 crest. A subtle all-over geometric jacquard adds texture and depth, evoking the Meridiana Monumentale in the Palazzo della Ragione and the sun shining proudly on Atalanta.
Atalanta BC and New Balance are pleased to present the club's new 2026/27 Third Kit, a refined expression of Atalanta's identity.
Designed with premium detailing and modern craftsmanship, the kit features a warm toasted sesame base with black and taffy blue accents and finished with the club's iconic 1964 crest. A subtle all-over geometric jacquard adds texture and depth, evoking the Meridiana Monumentale in the Palazzo della Ragione and the sun shining proudly on Atalanta.
The New Balance Atalanta BC third kit will be available to purchase on 25th September at 11:00 CEST at Atalanta Stores, online, from www.newbalance.com and selected stores and retailers.
ABOUT NEW BALANCE FOOTBALL
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world's great football clubs including Atalanta BC, FC Porto, LOSC Lille and Bayer 04 Leverkusen, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, and Instagram.
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.