Atalanta and Fratelli Beretta Group renew sponsorship agreement
Atalanta and Fratelli Beretta Group renew sponsorship agreement
Atalanta and Fratelli Beretta Group are continuing their partnership, which began in the 2018/19 season, with the agreement now extended until the 2028/29 season.
Fratelli Beretta Group remains an Atalanta Top Sponsor and Official Sponsor of the Youth Sector, with the Wüber brand present both at the New Balance Arena and at the Bortolotti Sports Centre.
The renewed partnership will also see the Wüber brand featured on the back of the shirts worn by all Youth Sector teams.
STATEMENTS
“This three-year sponsorship renewal confirms our commitment to standing alongside a Club that we have passionately supported for many years, with whom we share not only a strong connection to the local area, but also values that place teamwork, determination, the development of young talent and the desire for continuous improvement at the heart of everything we do,” said Vittore Beretta, Chairman of the Fratelli Beretta Group.
“We are delighted to continue our partnership with the Fratelli Beretta Group, a company with which we share strong ties to the local area and with whom we have built a solid and genuine relationship over the years. This renewal is an important confirmation of our mutual trust and our shared desire to continue growing together,” said Luca Percassi, CEO of Atalanta. “We are particularly pleased to have alongside us a partner that believes in the values of sport, teamwork, young people and the ability to embrace new challenges every day with enthusiasm and determination.”
ABOUT GRUPPO FRATELLI BERETTA
Fratelli Beretta Group, driven by a passion for quality since 1812, is a historic Italian company and an icon of food excellence worldwide.
With 30 production facilities all around the world and 3,500 employees, the Group offers more than 500 own branded product, including 24 among PDO and PGI. Quality and service, food safety, innovation and tradition, excellence and wellbeing have been the pillars of its production philosophy for 214 years.
ABOUT WÜBER
Wüber is Fratelli Beretta Group’s specialist frankfurters’ brand since 1976. As the first Italian company entirely dedicated to the production of frankfurters, Wuber has become synonymous of quality and taste, fostering Italians’ passion for frankfurters. Today the brand offers a wide range of products designed to satisfy a variety of tastes: from traditional options to more original and innovative creations. The perfect combination of its distinctive recipe and high-quality ingredients has made Wüber an essential presence in Italian kitchens.
This three-year renewal reflects our ongoing commitment to a team we have proudly supported for many years with which we share not only a deep connection to the local community, but also a set of shared values centered on teamwork, determination, empowerment of young talents, and the drive for continuous improvement.