The Atalanta Store at the Bergamo airport
Opened within the Departure Terminal
Despite being already operational in the past few months, the official ribbon-cutting ceremony of the Atalanta Store located within the Departure Terminal of Bergamo’s Airport took place today in the presence of Antonio Percassi, President of Atalanta, Giovanni Sanga and Emilio Bellingardi – respectively President and Director General of SACBO.
Antonio Percassi, President of Atalanta: "The opening of a new flagship Atalanta Store located within our city’s airport fills us with utmost satisfaction, even more so considering our sense of belonging and our pride for representing Bergamo and everything the city and its people stand for. Naturally, we also seized the occasion to strengthen our bonds with SACBO and its management, prolonging a key relationship between two entrepreneurial representatives of our territory".
Giovanni Sanga, President of SACBO: "With their footballing exploits Atalanta contributes to promoting Bergamo around the world. The presence of the Club’s brand in our airport is a valuable asset to convey, by “flying its colors high”, a symbol of our city and of our territory. Each item of merchandise bearing the Club's brand has the potential to globetrot to over 40 countries worldwide, extending the Club's international reach while ensuring a pervasive degree of fan retention in the meantime".
Emilio Bellingardi, direttore generale SACBO: “We’re glad to host such a prestigious and internationally renowned brand such as Atalanta BC and we pride ourselves in our close business relationship with the Club’s management, who chose to grace our airport with their presence. The new Atalanta Store has enhanced the commercial offer provided by the Departure Terminal: its shop-window has quickly become a source of attraction among the passengers heading to the boarding gates”.
Pictured in the cover photo, from left to right: Emilio Bellingardi, Antonio Percassi and Giovanni Sanga
President Percassi is pictured with the sales assistants from the Airport Atalanta Store in the shot below