Atalanta X Giochi Preziosi: unboxing a new partnership
The Italian toy maker and distributor to be Atalanta's Official Sponsor
Atalanta and Giochi Preziosi are glad to announce the undersigning of a partnership agreement for the current season: the Italian toy making and distributing group will don the title of Official Sponsor.
In the words of Enrico Preziosi, President of the Giochi Preziosi Group: “I’m honored and humbled to have reached this agreement with Atalanta, a Club rich in history and renowned for its spotless ethics, its fair play and its focus on promoting football to next generations and the fostering of young talent through a fun-based approach. Unequivocally, these beliefs resonate deeply with the underlying values of both my Firm and its products".
Romano Zanforlin, Marketing and Commercial Director of Atalanta, declared: “We're extremely proud to have entered this business partnership with an important Italian brand like Giochi Preziosi. Having the nurturing of the younger generations always been at the forefront of Atalanta's ethos, we're more than certain that our agreement is bound to harbor many and mutual satisfactions ”.
ABOUT GIOCHI PREZIOSI Since its foundation in 1978 from the entrepreneurial idea of Enrico Preziosi, the Italian brand GIOCHI PREZIOSI has been cheering up and accompanying all children in their growth with its toys.
Despite its foothold also on the international stage and its constant strive for innovation in bringing new ground-breaking playful product to the market, the firm has remained true to its origins and retained its authenticity by putting the needs, desires and aspirations of children at the forefront of any business strategy. Throughout the years, many brands of the GIOCHI PREZIOSI groups have achieved an almost cult-like status and are still in production today.
In addition to comprising household and fan-favorite brands such as Famosa, Trudi and Arias within its shareholder structure, the Giochi Preziosi Group is also active as the exclusive distributor of partnering brands and licensed products alike on the domestic and international market. The retail experience, implemented under both the “Giocheria” and the “Giochi Preziosi” banners – with the latter currently experiencing an outstanding development step thanks to the opening of countless sales points throughout the country- is another of many undoubted flagships of the Giochi Preziosi Group .
To learn more, visit GIOCHI PREZIOSI 's website.