Atalanta and New Balance unveil Away Kit for 2026/27 season
A design inspired by the club’s early 90s away shirts
Atalanta BC and New Balance are pleased to unveil the 2026/27 Away Kit, a design inspired by one of the most cherished moments in Nerazzurri history.
Shaped by the Club's early-'90s away shirts, the jersey features a clean white base with Black and Oasis Blue geometric detailing across the shoulders and sleeves, bridging past and present.
"This kit references elements from a historic Atalanta Away kit, delivering a look that feels contemporary while remaining closely connected to the club’s identity,” said Kenny McCallum, Senior Director of New Balance Football Product.
"The 2026/27 Away Kit draws inspiration from designs worn in the early 90s, a period our supporters remember with great affection," said Romano Zanforlin, Commercial and Marketing Director of Atalanta BC. "Those designs remain hugely popular, and we are delighted to bring them back in a contemporary version while preserving their spirit and connection to the club's history."
The kit is completed with coordinating shorts and socks, engineered using New Balance's latest performance technology, with an advanced construction that enhances breathability, comfort and fit to meet the demands of the modern game.
The New Balance Atalanta BC away kit will be available to purchase on July 23 at 10:00am CEST at Atalanta Stores, online, at www.newbalance.com and selected retail partners across Italy.
ABOUT NEW BALANCE FOOTBALL
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world's great football clubs including Atalanta BC, FC Porto, LOSC Lille and Bayer 04 Leverkusen, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram.
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.