Atalanta and New Balance unveil 2025/26 Fourth Kit
To be worn by the First Team during the 2025 Christmas Match
Atalanta BC and New Balance are pleased to unveil the Fourth Kit for the 2025/26 season, a fast-forward design that celebrates the essence of Bergamo. The abstract interpretation of the iconic Nerazzurri colours, also featured on the 2025/26 Third Kit, becomes the jersey’s dazzling all-over print that embodies elegance with a progressive spirit.
Incorporating New Balance’s latest performance innovations, as with the rest of this season's kits, the jersey is built with NB Dry technology and advanced moisture-wicking fabrics to help keep players cool and dry on and off the pitch. Precision touches, such as breathable side panels and dimensional heat transfers, deliver a premium fit and all-day comfort.
Debuting during Atalanta’s Christmas Match against Cagliari - the last home fixture before Christmas - on Saturday, December 13th, the 2025/26 Fourth Kit launches alongside a campaign honouring “The unsung heroes of match day” – Atalanta’s devoted fans, including stadium staff, bus drivers and local workers, who miss watching the game in service of others.
Our 2025/26 fourth kit designed by New Balance will be available to purchase from 10am CEST on December 11 at the Atalanta Stores, online and at www.newbalance.it.
ABOUT NEW BALANCE FOOTBALL
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including Atalanta BC, FC Porto, LOSC Lille and Bayer 04 Leverkusen, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram.
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit newbalance.newsmarket.com.