Atalanta and Allied Sports: partnership agreement
Atalanta BC today announced Allied Sports as its commercial agency of record, supporting the club's in-house commercial sales team.
Allied Sports will help bring Atalanta’s global brand assets to market, including the Club’s Main Jersey position in addition to other premium Club opportunities.
“We are thrilled to announce the signing of our business partnership with Allied Sports,” said Luca Percassi, CEO of Atalanta BC. “We are absolutely convinced that this new synergy will have a positive impact on the future of our Club, strengthening its local and global footholds, and enhancing the value and reach of the Atalanta brand.”
“We are excited to partner with Allied Sports as we continue to move forward building Atalanta into a global brand,” said Stephen Pagliuca, Boston Celtics Co-Owner and Co-Chairman of Atalanta BC. “Much like our work at The Celtics, we see the value in aligning with like-minded partners who will support the ambitions of our club.”
“We are proud to begin working alongside the team at Atalanta BC to create new opportunities for commercial collaboration,” said Sean Barror, Founder and Chief Revenue Officer of Allied Sports. “Atalanta is committed to forging authentic brand partnerships that align with organizational values and enhance experiences for its world-class fans and partners.”
About Allied Sports Allied Sports launched in 2019 by bringing together award-winning leaders who have built and managed some of the largest sports marketing agencies in the world over the last two decades. Today, we are allies together in a nimble agency whose mission is to lead modern marketers in the undeniable shift from Sponsor to StorytellerTM – leveraging the promise of sports sponsorship to tell a story their audiences cannot ignore. To learn more, visit www.alliedsports.com or follow @AlliedSports on LinkedIn.
For media inquiries, please contact: inquiries@alliedsports.com