Atalanta join the "European Week of Sports" with the #BeActive campaign
The project aimed at promoting sport activities and a healthy lifestyle
On the occasion of the Serie C NOW MD6 taking place between September 24 and 26, the Lega Pro will join the "European Week of Sport" (EWoS) campaign, namely an initiative endorsed by Sport e Salute and funded by the European Commission and implemented in cooperation with the al Sports Department of the Italian Prime Minister's Office.
To last from the 23rd to the 30th of September 2024, the project is aimed at promoting the practice of sporting activities whilst also raising awareness of healthy dieting regimens and lifestyles with a vast series of events to take place on a nationwide scale. All related initiatives will last until the 15th of October 2024.
Going by the hashtag #BeActive, the project is pivoted on three core pillars: inclusion, well-being and belonging. Atalanta BC will actively stand by the initiative and spread the message through their official channels, thus making their contribution to endorse such an influential awareness-raising campaign for the world of sports.