Snaifun becomes Atalanta's second jersey sponsor
To be featured on the shirt for three seasons
Atalanta BC and Snaifun, the app created by Snai that rewards a passion for sport and culture through news, quizzes and predictions, are pleased to announce a new partnership agreement.
Starting from the 2025 Christmas Match Atalanta v Cagliari, scheduled for tomorrow, Saturday 13 December at 20.45 CET, Snaifun will become Atalanta’s second jersey sponsor, featuring on the First Team’s match kits in all Serie A Enilive and Coppa Italia Frecciarossa fixtures for the 2025/26, 2026/27 and 2027/28 seasons.
“Snaifun was born from the idea that all sports fans share a common language made of stories, passion and great achievements. With this partnership, we have chosen to team up with an iconic brand, a symbol not only of a city but also of a way of thinking about and living sport — built on challenges, daily hard work, belonging and vision,” said Francesco Borsetti, Managing Director of Snai. “This strategic collaboration with Atalanta will allow us to bring football emotions even closer to fans through new projects and dedicated content for a cross-community audience, turning every sporting moment into a shared experience.”
“We are pleased to welcome Snaifun as Atalanta’s new second shirt sponsor,” said Romano Zanforlin, Commercial and Marketing Director of Atalanta BC. “They are a dynamic and innovative partner with whom we share a desire to grow and to approach upcoming challenges with ambition. We are confident that this partnership will create mutual value and give new momentum to the initiatives that will accompany us throughout the season. Together, we aim to build a rewarding future for both brands. One of our goals is also to continue expanding the Atalanta community.”
Snaifun will be featured on the LED boards at the New Balance Arena and at the Bortolotti Training Centre. Throughout the season, the partnership will also include dedicated content, contests and special initiatives designed to bring Atalanta fans even closer to their passion for the Nerazzurri team.
The collaboration between Atalanta and Snaifun is built on shared core sporting values — participation, dedication, inclusion and belonging — principles that lie at the heart of the Club’s identity and Snaifun’s mission, which promotes responsible entertainment and an active approach to sports culture every day.
ABOUT SNAIFUN
Snaifun is a news and gaming app dedicated to sports enthusiasts: quizzes, contests and predictions to test your sports knowledge, challenge friends, and win gift cards, signed shirts, match tickets and exclusive experiences.
A Premium Partner of AC Milan and, as of today, Atalanta’s Second Shirt Sponsor, Snaifun appears on pitchside LED boards in major Italian stadiums and engages a vibrant social community on Instagram and Facebook.
The app is free and available on the App Store and Google Play.