Closing the B2B season at ChorusLife Immersive Spa

The innovative ChorusLife Immersive SPA, the wellness centre at the heart of ChorusLife featuring an immersive experience spanning over 9,000 square metres across multiple indoor and outdoor levels, as well as a panoramic pool, hosted on Thursday 18 June the final B2B (business-to-business) event of the season organised by Atalanta for its sponsors.

As always, numerous companies took part in the event, which has now become a true tradition: more than 70 sponsor companies attended, enjoying the opportunity throughout the afternoon to connect, build new relationships and strengthen existing ones.

The event opened with a series of opening speeches.

Following the welcome addresses delivered by Corporate General Director Andrea Fabris and Commercial & Marketing Director Romano Zanforlin, speeches were given, in order, by ChorusLife CEO Francesco Percassi, ChorusLife Immersive SPA Chief Operating Officer Giuseppe Nicotera, Confindustria Bergamo President Matteo Zanetti, Confindustria Bergamo General Director Paolo Piantoni and Lega Serie A Commercial & Marketing Director Michele Ciccarese.

Once the one-to-one meetings between the participating companies had concluded, Atalanta’s sponsors moved into the immersive SPA area to enjoy a moment of wellness and relaxation.

The event once again proved to be a success, further highlighting the strength of Atalanta’s network of partners. Set against the unique backdrop of the ChorusLife Immersive SPA, the occasion fostered the creation of new connections, ideas and opportunities, while also bringing a season of increasingly strong collaborations almost to a close.