Atalanta X RadiciGroup: the partnership is here to stay
To bear the title of "Heart Sponsor" also in the 2024/25 season
Atalanta and RadiciGroup are pleased to announce the renewal of their partnership for the 2024/25 season. RadiciGroup will be the "Sponsor del Cuore" (Heart Sponsor) for the Serie A league and the Supercoppa Italiana, which will take place in January 2025 in Riyadh, while it will be the "Sleeve Partner" in the UEFA Champions League and Coppa Italia matches.
RadiciGroup therefore remains the "Sponsor del Cuore" of Atalanta, renewing the partnership started in 2017. Over these years of steady growth, RadiciGroup has always supported the management, coach, players, and staff of the Nerazzurri side. This relationship is based on shared values such as attention to the territory, passion for the black and blue colours, and the ability to showcase an incredible game that highlights each player's talent within a winning team.
Atalanta ended the 2023/24 season by lifting the Europa League trophy, and RadiciGroup has accompanied the team throughout this incredible journey which has seen them grow and conquer the international football scene.
"We are extremely pleased to continue our collaboration with Atalanta - said Maurizio Radici, Vice President of RadiciGroup -. This partnership is not just a sponsorship but a sharing of values and goals. RadiciGroup and Atalanta are both symbols of our territory, working with the same determination to pursue excellence. The Europa League victory is an extraordinary achievement, and we are proud to have supported the team in this success. We will continue to support this team with the same enthusiasm and commitment, confident that together we will be able to achieve new and ambitious goals together".
"It is truly a great pleasure to renew our partnership with RadiciGroup, which we consider more than a simple collaborative relationship - said Luca Percassi, CEO of Atalanta BC -. With RadiciGroup, important synergies have been created over the years that have consolidated both our brands. The path started back in 2017 continues, preserving the values that have always united us".