Atalanta & Blåkläder announce sponsorship renewal
The Swedish company is entering its fifth year with the Nerazzurri
Atalanta BC and Blåkläder are pleased to announce the renewal of their sponsorship agreement, marking the Swedish company’s fifth season alongside the Nerazzurri.
Blåkläder – a leading brand in the workwear sector – will continue as an Official Sponsor of Atalanta for the 2025/26 season.
This partnership continues to strengthen over time, built on shared values such as commitment, determination, and team spirit.
STATEMENTS
“We are proud to announce the renewal of our sponsorship with Atalanta Bergamasca Calcio for the 2025/26 season. Five years of collaboration represent a shared journey built on passion, determination, and common values,” said Stefano Cattaneo, Country Manager of Blåkläder Italia. “It is a solid partnership, where the dynamism of professional football is mirrored in the quality, durability, and reliability of Blåkläder workwear. Continuing this journey alongside an outstanding club like Atalanta is a source of great pride for us.”
“The renewal of our sponsorship with Blåkläder represents not only the continuation of an established collaboration but also the confirmation of a deep alignment in the values guiding both organizations: quality, reliability, and care for people’s well-being,” stated Romano Zanforlin, Commercial and Marketing Director of Atalanta. “This agreement reflects our shared commitment to investing in long-term projects, built on a common vision and mutual trust. We are confident that this partnership will continue to create value and new opportunities for both brands.”
ABOUT BLÅKLÄDER
Founded in 1959 in Sweden, Blåkläder develops, produces, and sells workwear, gloves, and shoes for construction, industry, environmental, logistic, transport and service professionals. As part of its core mission, Blåkläder's portfolio relies on comfortable, flexible and durable solutions without compromising on design and aesthetics. Additionally, the company’s certifications are tangible proof of its drive towards quality and sustainability: ISO 9001:2015, ISO 14001:2015 and SA8000. The whole production process is carried out according to high sustainability and social responsibility principles.
The only firm in its industry to offer a lifetime warranty on all seams, Blåkläder can also flaunt one of the broadest ranges of products on the market with over 5 million garments in stock and such a top-notch customer service level to ensure that 97% of all orders are handled and processed within 24 hours. For Blåkläder's customers, this is the best guarantee of satisfaction.