Atalanta and New Balance unveil Home Kit for 2026/27 season
A contemporary reinterpretation of the iconic Nerazzurri stripes
Atalanta BC and New Balance are pleased to unveil the 2026/27 Home Kit.
In the second season of the club's relationship with the sports brand, New Balance has reinterpreted the home kit design in a contemporary way. The iconic Nerazzurri stripes are updated with subtle metallic detailing inspired by the architectural design of the New Balance Arena.
"The Atalanta 2026/27 home kit reflects both the club’s history and its current trajectory," said Kenny McCallum, Senior Director of New Balance Football Product. "We kept the strength of the Nerazzurri stripes at the core, while introducing new detailing that aligns with the club’s evolution on and off the pitch."
“Atalanta’s 2026/27 home kit faithfully reflects the identity and values that define our Club,” said Romano Zanforlin, Commercial and Marketing Director of Atalanta BC. “While remaining true to our tradition, the new kit embodies the spirit of determination and the work ethic that inspire our growth journey every day, as we continue striving for ever higher standards of excellence.”
The jersey retains Atalanta’s iconic vertical stripes in Deep Black and Oasis Blue, with subtle metallic accents that draw from the architecture of New Balance Arena. This connection between kit and environment brings a more modern edge to a familiar design.
Inside the collar, the phrase "La Maglia Sudata Sempre” reinforces the club’s identity. Long associated with the work ethic of the Bergamaschi, it reflects the expectation that every performance is earned through effort, serving as both a point of pride and a standard the players work to uphold.
The kit is completed with black shorts and socks, engineered using New Balance's latest performance technology, with an advanced construction that enhances breathability, comfort and fit to meet the demands of the modern game.
The New Balance Atalanta BC home kit will be available to purchase on July 16 at 10:00am CEST at the Atalanta stores, at selected retailers, online and from www.newbalance.com.
ABOUT NEW BALANCE FOOTBALL
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world's great football clubs including Atalanta BC, FC Porto, LOSC Lille and Bayer 04 Leverkusen, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, and Instagram.
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.