2024 Xmas Match: Auction Update as of December 29
With all proceeds going to the Associazione Amici della Pediatria ETS ODV charity
Less than a week after the start of the charity auction for the 26 Atalanta jerseys from the 2024 Christmas Match, pledges for the special "holiday" shirts created for the occasion and worn by the whole Nerazzurro roster during their 3-2 win over Empoli in the final home game before Christmas (and the team's last domestic fixture of the calendar year) have already reached €25,000. The latest update was made at 19:00 CET on Sunday, December 29.
The charity auction will culminate with the final awarding of the jerseys during the TuttoAtalanta episode on Monday, January 13, 2025.
Bids can be placed at any time via SMS to 335.6969423 or by email at asta@bergamotv.it. While multiple jerseys can be bid on, each one will have a separate winner to ensure as many fans as possible can participate.
As always, the updated bid amounts for all 26 jerseys will be shared on TuttoAtalanta's social media channels, Bergamo TV's website, L'Eco di Bergamo's site, and here on our website. The next update will be available on the evening of Monday, December 30.
Now entering its 14th operational year, the initiative stems from a joint-venture with the regional broadcaster Bergamo TV (channel 15 digital terrestrial and also available via streaming) and will see all proceeds to be donated to the Amici della Pediatria Association through the Atalanta Fund established by the club with the Fondazione della Comunità Bergamasca onlus.
All proceeds will be then devolved to charity in their entirety, on behalf of the Fondo Atalanta (Atalanta trust fund) established at the Fondazione della Comunità Bergamasca Onlus (Bergamo Community Foundation) Associazione Amici della Pediatria onlus, which has been supporting the Bergamo hospital since 1990 (now ASST Papa Giovanni XXIII), to create a waiting room named 'Wait & Play' on Hospital Street for all the children who come to the paediatric outpatients' department for treatment, examinations and follow-ups. The waiting time is used to play, which is the child's "work" to grow. The activities offered can be carried out independently, without the presence of professionals or volunteers, experimenting with their own skills and challenging the children present to foster relationships and sociality. Experiencing the hospital by encouraging play highlights the importance of play in a child's life.
Here is the Christmas kit that the Nerazzurri will be wearing for Atalanta's home game with Empoli! The shirts will then be auctioned off by Tutto Atalanta. All proceeds will go to the charity Amici della Pediatria.