2024 Xmas Match: Auction Update as of December 27
With all proceeds going to the Associazione Amici della Pediatria ETS ODV charity
Third update for the charity auction of the 26 Atalanta jerseys from the 2024 Xmas Match. The payment pledges for the special one-off "Christmas" shirts worn last Sunday during Atalanta-Empoli, namely the Nerazzurri's last home match before December 25 and the team's domestic send-off game to 2024 which culminated in a 3-2 win for the hosts, have exceeded 20,000 euros. The latest bids are updated as of 19:00 CET on Friday, December 27.
In keeping with the tradition of the initiative, stemming from a joint-venture with the regional broadcaster Bergamo TV (channel 15 digital terrestrial and also available via streaming), and now at its 14th edition, all proceeds will be donated to the Amici della Pediatria Association through the Atalanta Fund established by the club with the Fondazione della Comunità Bergamasca onlus.
The charity auction opened during the live broadcast of the sports program "TuttoAtalanta" on Monday, December 23, and will conclude with the final awarding of the jerseys on the episode airing Monday, January 13. Bids can be placed at any time via SMS at 335.6969423 or by email at asta@bergamotv.it. Multiple bids for different shirts are allowed, but in the end, each shirt must have a different winner to accommodate as many fans as possible.
As usual, updated bid amounts for all 26 jerseys will be shared on TuttoAtalanta's social media channels, Bergamo TV's website, L'Eco di Bergamo's site, and here on our website. The next update will be posted on the evening of Sunday, December 29.
All proceeds will be then devolved to charity in their entirety, on behalf of the Fondo Atalanta (Atalanta trust fund) established at the Fondazione della Comunità Bergamasca Onlus (Bergamo Community Foundation) Associazione Amici della Pediatria onlus, which has been supporting the Bergamo hospital since 1990 (now ASST Papa Giovanni XXIII), to create a waiting room named 'Wait & Play' on Hospital Street for all the children who come to the paediatric outpatients' department for treatment, examinations and follow-ups. The waiting time is used to play, which is the child's "work" to grow. The activities offered can be carried out independently, without the presence of professionals or volunteers, experimenting with their own skills and challenging the children present to foster relationships and sociality. Experiencing the hospital by encouraging play highlights the importance of play in a child's life.
Here is the Christmas kit that the Nerazzurri will be wearing for Atalanta's home game with Empoli! The shirts will then be auctioned off by Tutto Atalanta. All proceeds will go to the charity Amici della Pediatria.