2024 Xmas Match: Auction Update as of December 26

Here's the second update on the charity auction for the 26 Atalanta jerseys from the 2024 Xmas Match; namely the one-off Christmas-themed kits created for Atalanta's last home game before Christmas, and coincidentally also the last match of the calendar year, and worn by the whole Atalanta roster last Sunday on the occasion of the Nerazzurri's 3-2 home win over Empoli. As of 17:00 CET on Thursday, December 26, the total value of pledged bids is approaching 15,000 euros.

Entering its 14th edition, the initiative stems from a joint venture with the regional broadcaster Bergamo TV (channel 15 on digital terrestrial and also available for streaming) with all proceeds to be donated to the Associazione Amici della Pediatria charity through the “Fondo Atalanta” trust set up by the club with the Foundation of the Bergamasca Community Onlus.

Upon its opening on Monday, December 23 during the live broadcast of the sports program "TuttoAtalanta", the charity auction will wind up on Monday, January 13 with the final awarding of the jerseys. Offers can be produced at any time by e-mailing the address asta@bergamotv.it and via direct Whatsapp messages at 3356969423: Although quotas placed on different jerseys are allowed, eventually, each item is to be awarded to a different bidder in order to satisfy the highest number of fans taking part in the initiative.

Starting today, updated bid amounts for all 26 jerseys will be shared on TuttoAtalanta's social media channels, Bergamo TV's website, L'Eco di Bergamo's site, and here on our website. The next update will be posted on the evening of Friday, December 27.

All proceeds will be then devolved to charity in their entirety, on behalf of the Fondo Atalanta (Atalanta trust fund) established at the Fondazione della Comunità Bergamasca Onlus (Bergamo Community Foundation) Associazione Amici della Pediatria onlus, which has been supporting the Bergamo hospital since 1990 (now ASST Papa Giovanni XXIII), to create a waiting room named 'Wait & Play' on Hospital Street for all the children who come to the paediatric outpatients' department for treatment, examinations and follow-ups. The waiting time is used to play, which is the child's "work" to grow. The activities offered can be carried out independently, without the presence of professionals or volunteers, experimenting with their own skills and challenging the children present to foster relationships and sociality. Experiencing the hospital by encouraging play highlights the importance of play in a child's life.