2024 Xmas Match: Auction Update as of 8 January
The entire proceeds will go to the Associazione Amici della Pediatria ETS ODV charity
The charity auction for the 26 shirts from the Christmas match is now in full swing. With the special "holiday" jerseys, created for the entire first-team squad and worn on December 22 during Atalanta's 3-2 win over Empoli in the final home match of 2024, still under the hammer, the final bids will be locked in on Monday, January 13, when all shirts will be assigned to their new owners at the end of the TuttoAtalanta special airing.
As for the customary daily report, offers, updated as of today, Wednesday 8 January at 18:00 CET, have now reached an accumulated quota of 38,000 euros.
The initiative is organized in collaboration with the regional broadcaster Bergamo TV (channel 15 on digital terrestrial TV and also via streaming), with all proceeds benefiting the Associazione Amici della Pediatria through the Atalanta Fund, established by the club at the Fondazione della Comunità Bergamasca Onlus.
Bids can be placed at any time via SMS to 335.6969423 or by email at asta@bergamotv.it. Participants are welcome to bid on multiple jerseys (each signed by the respective player), but each shirt will have a unique winner to ensure that as many fans as possible can participate.
As always the latest bid update for all 26 shirts will be shared on TuttoAtalanta and Bergamo TV’s social media channels, the L'Eco di Bergamo website, and here on our official site. The next follow-up will be available online on the evening of Thursday, January 9.
Since 1990, the Associazione Amici della Pediatria ETS ODV charity has been volunteering at Bergamo Hospital (now ASST Papa Giovanni XXIII). The funds raised through the auction of the Christmas Match jerseys will be used to create a new waiting area, "Wait & Play," along the hospital street for children visiting pediatric outpatient clinics for therapies, check-ups, and follow-ups.
The focus during the waiting time will be on play—the child's essential "work" for growth. The activities will be designed for children to enjoy independently, without the need for professional staff or volunteers. This will allow them to explore their skills, engage with others, and foster social connections.
Integrating play into the hospital environment highlights its vital role in a child's life and development.
Here is the Christmas kit that the Nerazzurri will be wearing for Atalanta's home game with Empoli! The shirts will then be auctioned off by Tutto Atalanta. All proceeds will go to the charity Amici della Pediatria.