Atalanta and New Balance unveil 2025/26 Third Kit

Atalanta BC and New Balance are excited to unveil the Third Kit for the 2025/26 season, a bold new design inspired by the Atalantini, Atalanta's passionate supporters.

This season’s third kit brings together tradition and modern flair, featuring an abstract execution of the iconic nerazzurri. The wave design, drawn from the club crest, closely resembles the flowing hair of Atalanta. Three dynamic diagonal lines sweep across a vivid orange backdrop, symbolising the energy and spirit of the fans who fill the stadium every matchday.

The kit is finished with matching shorts and socks, each detailed with twin horizontal bands. The front proudly frames the word “Dea,” while the New Balance logo sits at the back, completing a look that is both distinctive and full of meaning. As with all New Balance kits, this design combines advanced performance fabrics and precision tailoring to ensure players stay comfortable and confident on the pitch.

This release follows the Atalanta Home and Away kits launched earlier this summer, which blend classic influences with innovative details to honour Atalanta’s unique identity. Together, the kit launches continue New Balance’s commitment to celebrating the club’s history while delivering contemporary style and quality.

“The third kit is for the fans, the soul of the club, and we wanted to create a design that embodies their passion while giving players a kit that performs at the highest level,” said Kenny McCallum, Senior Director of New Balance Football Product.

“We are proud to unveil the third kit, a special tribute to the passion and energy of our fans,” said Romano Zanforlin, Commercial and Marketing Director of Atalanta BC. “The kit, in vivid orange – a colour that embodies vitality, warmth and unity – draws inspiration from the unwavering enthusiasm of our supporters, who have always stood by the team.”

As with the rest of the 2025/26 range, the new kit incorporates New Balance’s latest performance innovations. Built with NB Dry technology, it uses advanced moisture-wicking fabrics to help players stay cool and dry on and off the pitch. Precision touches, such as breathable side panels and dimensional heat transfers, deliver a premium fit and all-day comfort.

Our 2025/26 third kit designed by New Balance will be available to purchase from 10am CEST on August 27 at the Atalanta Stores, on www.newbalance.com and at selected retailers across Italy.

ABOUT NEW BALANCE FOOTBALL

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including FC Porto, LOSC Lille, Bayer 04 Leverkusen and Atalanta BC, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, and Instagram.

ABOUT NEW BALANCE

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information, visit http://newbalance.newsmarket.com.