Atalanta and La Molisana: sponsorship agreement
The company will be 'Gold Sponsor' for the current season
Atalanta and La Molisana are pleased to announce the start of a new exciting sponsorship.
The pasta company based in Campobasso (Molise) will be one of the Nerazzurri's Gold Sponsors throughout the 2024/25 season.
"We are proud to have signed this partnership with Atalanta," said Giuseppe Ferro, CEO of La Molisana. "Our brand will be on display in the hospitality areas of the Gewiss Stadium and on the sidelines during the matches. It is an opportunity to support a team that is doing very well both in Italy and in Europe, as demonstrated by winning the Europa League last season. Supporting Atalanta is also a way for La Molisana to consolidate its presence in the Lombardy region."
"The pride of having signed this partnership is mutual," said Luca Percassi, CEO of Atalanta BC. "We share with La Molisana not only the passion but also the commitment with which we work and operate. And not only that. This type of collaboration is extremely important to promote both our two territories and all the quality and tradition of Made in Italy."
ABOUT LA MOLISANA
La Molisana Pasta Factory was founded in 1912 in Campobasso as an artisanal workshop. Within just a few decades, it cemented itself as a leader in the field of durum wheat pasta production thanks to the excellent quality of its product. In 2011, La Molisana was acquired by the Ferro family, millers since 1910 and experts in the milling of high-quality cereals, who decided to relaunch the historic Molise brand by focusing on the integrated supply chain: from the field to the table, from the selection of the best raw materials in the world to the production of high-quality pasta. Fine Italian stone-hulled grains and mountain water are the ingredients of the product. Today, La Molisana is the fourth largest pasta factory in the durum wheat semolina pasta market, co-leader in the whole grain pasta segment and exports to around 120 countries worldwide.