Acqua Lete: Atalanta's Main Sponsor unveiled
To be displayed on the front of the shirt for the next three seasons
Atalanta and Acqua Lete wish to announce the undersigning of the partnership agreement that will bind the well-known historic brand of carbonated natural mineral water for three seasons, starting from the 2024/25 campaign. The newly appointed main sponsor of the Bergamo Club will stand by the Nerazzurri in all competitions, from the UEFA Super Cup to the UEFA Champions League, all the way to the Serie A, the Coppa Italia and the Italian Super Cup.
"With sport being at home here at Acqua Lete, we're extremely excited to welcome Atalanta in our inner sanctum by becoming the new Main Partner of the Club -such was the opening speech of Nicola Arnone, CEO at SGAM-. With the presence of the Lete brand being the "centrefold" of the Atalanta shirt in the team's future national and international odyssey, we pick up the threads of a story that started back in 2012. Lete and Atalanta are a thrilling and one-of-a-kind combination -Nicola Arnone cared to stress in his closing remarks- since they both trace their roots in the mythological epos: with such eclectic blend in mind, our partnership lies on the hendiadys of legacy and vibrancy, of passion and innovation. We pledge to bring forth and honour these values on and off the pitch".
"We're most pleased to welcome Acqua Lete back in the great Atalanta family, strengthening our ties even further as they bear the title of Main Sponsor this time -stated Atalanta BC CEO Luca Percassi-. It is most certainly a partnership of undisputed value which binds us with a brand of renowned historical and outstanding heritage that, of this I'm certain, will give us many great satisfactions. And it's not just sport, football in our case, that serves as the common ground between Atalanta and Acqua Lete: in addition to our century-old tradition, we're mutually drawn together by our sense of commitment towards human and social values. We're extremely honoured and humbled to chart our new exciting path together”.
ABOUT SOCIETÀ GENERALE DELLE ACQUE MINERALI PLC
The Lete brand is a historic brand that first appeared on the market in 1893 when the Lete company began bottling its exceptional mineral water.
In 1906 it received its first international awards when it won the prestigious Grand Prix in Paris and the Honour Prize in London. This success was all the more flattering, given that it was still the era of small-scale distribution, with just one shop supplying the whole town. The best publicity was still word of mouth and this was how Lete’s reputation spread far and wide.
In 1985 the company Società Generale delle Acque Minerali (SGAM) was founded, which in 2011 became Lete Spa: through wise investments in new technologies, it focused on modernity to meet the demands of the complex beverage market, by supplying its consumers with containers that were easy to carry and easy to use. SGAM produced both glass and PET packaging at its state-of-the-art bottling plant in terms of technology and organisation, and it readily met the challenge of launching and distributing its mineral waters throughout Italy, thanks to the nationwide SIDAM distribution system, which exclusively marketed the Lete, Prata and Sorgesana brands. All these choices made their own invaluable contribution to the success of what is today one of the most important Italian businesses in the beverage sector.
The company has 11 production lines (eight for PET products, two for glass products and one for aluminium products) and was the first food company in Italy to use 100% green energy. Founder member of CoriPet - Autonomous Consortium for the management of PET packaging for liquid food, recognised by MITE.