2024 Xmas Match Shirts: charity auction to kick off tonight
Come today at 20:50 CET, the kit will be auctioned on Bergamo TV's 'TuttoAtalanta' in support of the Associazione Amici della Pediatria ETS ODV charity
In keeping with the tradition of the Christmas Match, namely the initiative launched by President Antonio Percassi and now entering its 14th year, the special kit sported by the whole roster for Atalanta v Empoli, namely the Nerazzurri's last home game at the Gewiss Stadium before Christmas, has been put up for auction starting on the evening of today, Monday 23 December, and with all proceeds going to charity.
Entrusted once again with their customary tasks, TuttoAtalanta, the black-and-blue sports show airing on Bergamo TV, will manage the auction for the Atalanta v Empoli Xmas Match: upon opening during tonight's prime-time, bidding is to close on 13 January 2025.
Offers can be produced at any time by: e-mailing the address asta@bergamotv.it, via direct messages on the official social media of “TuttoAtalanta Bergamo TV” and via Whatsapp at 3356969423.
All proceeds will be then devolved to charity in their entirety, on behalf of the Fondo Atalanta (Atalanta trust fund) established at the Fondazione della Comunità Bergamasca Onlus (Bergamo Community Foundation) Associazione Amici della Pediatria onlus, which has been supporting the Bergamo hospital since 1990 (now ASST Papa Giovanni XXIII), to create a waiting room named 'Wait & Play' on Hospital Street for all the children who come to the paediatric outpatients' department for treatment, examinations and follow-ups. The waiting time is used to play, which is the child's "work" to grow. The activities offered can be carried out independently, without the presence of professionals or volunteers, experimenting with their own skills and challenging the children present to foster relationships and sociality. Experiencing the hospital by encouraging play highlights the importance of play in a child's life.
The shirt will be available for purchase in all Atalanta Stores, both brick and mortar shops (one in viale Papa Giovanni XXIII 31, one is at the Gewiss Stadium with access from viale Giulio Cesare and the other is at BGY Airport after the security checks) and online. The 2024 Christmas shirt will be on sale from 12 pm on Friday 20 December.
Here is the Christmas kit that the Nerazzurri will be wearing for Atalanta's home game with Empoli! The shirts will then be auctioned off by Tutto Atalanta. All proceeds will go to the charity Amici della Pediatria.